Big Basket has both 2 hours to 1 day delivery and quick commerce, each segment has its own customers who are loyal to their quality products and never mind paying high price for the quality and convenience. It took more than 10 years for them to build this customer loyalty.
In case of Zomato, Swiggy and other startups funded by VC the strategy is to pump up the valuations and eventually take exit, they will do anything it takes to reach their target.
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