India’s e-commerce giants, led by Flipkart, Amazon, and Meesho, are making a strategic push into Tier-II and -III cities and rural regions, where demand for online shopping is surging during the festival season. This expansion into less urbanised areas comes with its own set of logistical challenges, from vast terrains and unpredictable weather to limited internet and road connectivity. But with smaller towns becoming a major growth driver, e-commerce companies are scaling up infrastructure, technology, and personnel to navigate India’s vast, complex geography.
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