Nope, the prices in offline DMart stores are significantly lower than the prices on DMart Ready app.
Currently, the closest online competitor to DMart offline stores in terms of pricing seems to be Flipkart Grocery which does next day slotted deliveries. That works profitably even while selling the products at low prices as the delivery boys do dozens of deliveries in one trip and the average order value is also significantly higher than that of quick commerce apps.
Flipkart’s model is sustainable due to low pricing, high inventory turnover, leading to fresh quality products restocked all the time, all of which results in repeat buying and customer loyalty. A similar EDLP strategy was championed by its parent Walmart in the US and also made DMart a well-oiled profitable machine while other supermarket chains have perennially struggled.
Yesterday I needed a couple of things urgently and ordered them on Blinkit. One of the products they delivered was a dusty packet which was packed 70 days ago and just 20 days away from expiry date. I’m amazed at how bullish some people are about the long-term prospects of quick commerce.
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