Aditya Birla Sunlife AMC (ABSL AMC)- An Underrated AMC

Employees & Revenue: 1,552 employees; SIP flows at ₹1,171 crore; non-MF revenue rose to ₹44 crore.

Distributor Payouts & Investments: No cuts in distributor payouts; adding key talent in non-MF segments.

SIP Discontinuance: Industry-wide high SIP cancellations; Aditya added 19 lakh folios and new SIPs grew to 113,000.

Revenue Yields: Stable yields, with equity at 67 bps, debt at 24-25 bps, liquid funds at 12-13 bps.

SIP Market Share: Digital platforms drive 50-55% of SIPs; larger ticket sizes seen in traditional channels.

Distributor Response: Rising recognition among distributors, reflected in increased activations.

NFO Plans: Thematic equity, passive, target maturity, and offshore funds for NRIs.

Fund Performance: 60-65% of funds outperform benchmarks; none in the bottom decile.

Digital Growth: Customer additions rise; digital channels gaining momentum.