The Reserve Bank has recently come up with an update on semi-annual survey of representatives from industry associations, including several industry bodies, credit rating agencies and banks. It noted that consumption of non-durable goods showed buoyancy as growth in rural consumption outpaced urban consumption, particularly in the non-food category. Consumer durables registered double digit volume growth, with spending in small towns on premium/ feature-rich segments recording a rise. The upcoming festival season is expected to boost demand for consumer products.
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