“So we are advertising the Spicy Chicken BIC, which is missing from our menu, which has got a massive following. I think we expect that 50% of our chicken sales, BIC sales, will now be on this product. So we have introduced that product. We have just started marketing that product in all 360 degrees and digital channels, television and so forth. So we put that out there. So that big chunk of work is done. We have cleaned out the portfolio.
We are further looking at tightening up our G&A, which will be in the next 4 weeks. We will be working on further reducing our G&A and our overheads over there. Consolidating the total G&A down to a very minimal number. And then focusing on our restaurants and seeing if there are other restaurants that need to be closed or automized. But we have put a good team in place over there. We had the restaurants all refreshed. All the operations, equipment have been fixed.
The menu has been reorganized.
We have a fantastic CMO over there. Namita, who is doing a fantastic job, putting together a marketing program. She’s put a great menu together; she’s cleaned out menu items. So all that is in place. We’re just waiting for the headwinds to stop and the geopolitical issues to be behind us, and hopefully, some positive macros for us to turn around.”
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