I think, this is quite interesting observation that, Competition in Cold Drink sector has affected the Sales of Juice sector!!
Personally I believe that, this could be transitional. Eventually the Cold Drink sector will be impacted more by launch of cheaper alternative cold drinks.
Over a period, people will realize the benefits of Healthy options over Cold Drinks and this trend may reverse. Generally over a longer period, Healthy options might be better for most of the population unless their price is too exorbitant.
I may be wrong in my analysis.
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