Tata Motors – DVR

I cannot believe they really went ahead with this campaign, it’s almost like a competitor sent an infiltrator to sabotage them.
Whenever legacy brands move to such campaigns, it never ends well. It’s a train wreck decision for the entire group, especially when Tata Motors heavily depends on JLR segment for 80% of the profits. It’s a huge disaster.

The weakness in the stock price had already signaled the unfolding story we’re witnessing now. I had already shared it on the forum, never ignore such a high discrepancy in the stock price and the RSI.

More impressions than the Jaguar ad itself.