CarTrade
From the sidelines of JM Financials conf
Globally, digital ad spends are ~45-50% whereas in India, it is still at ~15% hence a lot
of potential to grow.
CarTrade generates 85-90% of traffic organically. Rest 10-15% is via performance
marketing.
In Consumer business, 85% of revenue comes from New cars in which OEMs contribute
~65% and Dealers contribute ~35% whereas Used car revenue is 15% of total
consumer segment revenue.
The repossession business has bottomed out and in the next couple of quarters SAMIL
should deliver reasonable performance.
OLX has a robust brand recall with customers across different city tiers driving organic
traffic to the platform. Also, OLX has limitless TAM as it basically handles all used
products in India. It’s the number one or leading place where any consumer can sell a
used product or buy a used product. OLX now holds a monopolistic position in preowned classifieds with the sector.
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