There was a full page article on Patanjali some two days back: http://www.thehindubusinessline.com/specials/the-monk-who-wants-abilliondollar-company/article7958593.ece
During the flood that ravaged Chennai, I happen to visit Big Bazaar and found that Patanjali biscuits were flying off the shelves due to panic buying/perception of scarcity and by volunteers/relief workers. The other brands of ITC, Britannia and Oreo were still available. People like ITC, HUL, Nestle and others need to be worried and they have started to advertise also.
Disc: Do not own any FMCG businesses.
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