sorry, but I do not buy the logic here with due respect to you –
If people were panicked due to shortage of food/biscuits, I don’t think people would bother about buying a certain brand, all brands immaterial of local, non-local, organised, unorganised will fly off the shelfs. What you observed might be true and it might show the brand strength or initial ‘try it out’ behaviour but not due to panic/flood situation.
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