What about the taste differences even if the items are the same? People who like BK’s taste will go there, and not to McD, even if McD prices its items lower than BK, and offers same quality. I cannot recall the taste difference between Coke and Pepsi, but they have been in business for decades. So can an argument exist for all these different QSR businesses to coexist and grow?
No investment in any QSR, interested in the broad theme.