I looked at the company profile and my observation consists majorly 2 things.
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When the company is selling such high end ethnic wear, its gross margins should be high like in the case of Vedant Fashions (Manyavar), as company will have to keep inventory longer for such high end products.
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Management seems to have overpromised about their targets for FY2026, when asked about the negative SSG in concall Q1’2025 their response was almost same as their response in last year apart from the election reason (which is given by most of the companies)
I believe company is facing tough competition from its peers and losing market share. I made a detailed video on it. Video is pinned in my X profile, you can watch and share your feedback.
X-@amitsinghpal