Dear Nishant,
When I buy into any company, I am buying a small part of ownership.
I apply the following filter when I buy:
- Dont buy any company whose products I wouldnt want to sell myself.
- Dont buy any company whose products I may consider as harmful to humans / may not like.
I am applying an 'inner scorecard' when I invest, I dont care if I pass up a compelling opportunity to make loads of money bypassing the above filters.
Best regards.