There has been decrease of advertising expenses by 3 crore when compared to last year same quarter otherwise the EPS jump would have been lower had they continued to spend on advertising.
But this lower ad spend might result in lower sales growth in future? I'm not sure.
Good that at least the sales have more or less remained flat for this quarter (QoQ). Still sales growth of 10%-15% is not coming. TTK showed better sales growth.
I don't hold Hawkins, this is my passing observation on the results.