Varadharajan, I will have to look in detail about their raw material cost compared to CaeserStone, I remember reading CaesarStones AR and finding that most of their raw material comes from Turkey?? May be a tiny bit from India. I am equally curious how much is the raw material cost for Quantra and whats the contract with supplier. It makes me nervous that they claim to have only one supplier, I am interested to know the kind of contract they have with Chettinad. More later on this.
You raised another interesting question, why sales grew only beginning 2014? I have learnt that setting up a quart stone making facility 2 years. And then, I feel they had very marginal sales from Quantra and I think it took time to convince the dealers that its quality is on par and still economical. I have spoken to all of their dealers here, Bedrosians , Daltile and IMG. All of them said as long as its Bretton made the quality is on par with CaesarStone and likes. I think Daltile started selling Quantra only recently. Bedrosians confirmed me they will sell only Quantra Quartz stone and no other brand. I thought that was very positive considering (as Bedrosians employee claimed) they are top 2nd or 3rd slab dealer in USA. I would encourage you to call the dealers, so that we learn more and more. And lets continue questioning and we should try and talk to management.
Thanks-Mahesh