GenAI benefits: Consumer Platform Stack to strengthen our 2Vs -
vernacular and verticalization strategy to drive greater innovation as well as operating efficiencies.
GenAI helping business in two dimensions:
One is innovation. Clearly, bringing new use cases and power of Gen AI to make our advertisers get better ROI.
The second area is improving efficiencies. Efficiencies means we can do the same things faster, better and with less manpower involvement and so on.
Whether it is coding, testing, creating media creatives, creating data science decision-making or reports, many things are getting automated inside the office. We are embracing Gen AI like a full embrace on the innovation, on the product side as well as on operating efficiency. There will be definite positive impact on the margin.