The big red flag is inability to increase market share beyond 10-12% globally since last few years. The company is looking to grow with new capacity in North America. But why have not they increased market share as they were not operating at 70% capacity(from prev quarterly concalls).
Either the existing customers has capped quantities per supplier or the nature of the product is such that beyond a certain grade, would not really improve the cost side for the customer.
This could have been the best time to gain market share in international markets where demand has been flat. Future growth can be a function of overall demand improvement rather than gain in market share.
Disc: Holding.