Hi Hafiz,
I have learned one thing, which I believe most of us know - 'Jo dikhta hai wohi bikta hai' In this high competitive e-commerce market one has to present in the consumer mind all the time, customer ki aapse nazar hati aur dhurgatna ghati Just check nihar's alexa ranking and see where they are in the world of e-commerce.
I haven't checked their numbers, but their website is shitty, cluttered, from business point of view I don't like them (atleast today).