I hold the Cafe Coffee Day brand highly. CCD and Amul are 2 brands that I always thought I would have invested in, if they ever get listed. So CCD IPO prospectus was the first one that I ever read completely (almost!). It was a huge document and to be honest, I came out of it feeling extremely negative. (Subsequently, went through Nuziveedu prospectus and felt equally negative. May be reading them is just not my thing!)
IMO a lot of it could be to do with their drive to have a huge number of stores. Apparently, the only ones to have more numbers than CCD are the army canteen stores. I remember at Bellandur in Bangalore - a place in the outskirts of Bangalore but right in middle of the IT clusters) there were about 5-6 CCD stores of different categories within less than a kilometre range! While at times, CCD’s on the highways have been a life-saver and a regular stopover otherwise, it surely can do better by having a conservative site selection policy. I think the VGS’s dream of being among the top 3 retailers in the world – it is in top 6 by number of stores - could be pushing them towards higher numbers rather than focus on profitability. They have been regularly closing down 3-4% of their stores and far higher (12%) this year. So they are closing unviable stores but wasting capital and management focus. “It’s mainly about finding the right location in restaurant business” as per all of those whom I know in this business! And I know a fair amount of them due the place where I come from! It’s one of the toughest part and so we could give CCD some leeway to get their act right in this matter.
Breaking down different aspects of the business:
From various sources, mainly the company prospectus.
As per VGS in below interview, he is fine with shifting his investments in various businesses to fund his main focus, the coffee company:
http://www.business-standard.com/article/companies/investors-should-view-us-as-a-coffee-company-only-v-g-siddhartha-115100700049_1.html
To know more about VGS, go through this old article:
Once you are done reading it, take a pause and then go through the comments. Both are important for the sake of "informed decision making"!
I feel that once they are done with their expansion spree, they may be able to get hold of their debt. Even though my gut feeling says they will do extremely well, I’ve got to admit that I am now circumspect as to when exactly I should be investing here!
Note:
Like a normal South Indian, my taste buds are fixated on the regular filter kaapi. And like many, I try to find that same taste in cafe coffee and fail. Initially I used to think that there was something wrong in these cafes. Then realised that my taste buds are biased and it isn't fair to compare them!
Interesting articles:
http://www.ibtimes.com/how-indias-urban-middle-class-mobile-open-eating-out-could-make-cafe-coffee-days-ipo-2132794
http://www.businesstoday.in/magazine/special/cafe-coffee-day-in-promising-companies-list/story/18661.html