Posts in category Business Standard
Experimenting with communication strategies to beat the clutter (04-10-2015)
In a fragmented media landscape, advertisers are experimenting with their communication strategies and delivery platforms so that they remain in the consumers' consideration set
Campaign Logic: LimeRoad sashays down the runway (04-10-2015)
The fashion portal's maiden television campaign stands out, thanks to its simplicity
Book Extract: Think like an owner (04-10-2015)
Leaders should not look for excuses to explain why they can't act like an owner. They should embrace the challenge and encourage their teams to do the same
Breakthroughs need knowledge, not just cross-collaboration (04-10-2015)
Organisations that ignore that in favour of recombining what's already known will miss out on the greatest potential breakthroughs
Will lower rates boost equity returns? (04-10-2015)
Theoretically, there is an inverse relationship, but other factors need to fall in place for it to work well this time
Difficult for India to remain resilient during EM sell-offs: R Venkataraman (04-10-2015)
Interview with Group managing director, IIFL
Long-duration bond funds benefit most from RBI rate cut (04-10-2015)
But this might not be the best time to enter these, as probability of further reductions in near future is low
Debt investors still have plenty of room for gains (04-10-2015)
In the recent credit policy, RBI set a new inflation target of 4.5 per cent for March 2017
Fastest-finger first for PFC tax-free bonds (04-10-2015)
Investors will enjoy higher yields on PFC, as it fixed its coupon rate before RBI's rate cut
M812: Focus on performance (04-10-2015)
The M812 is reliable but needs to deliver more to catch the customer's attention