Does the paints industry deserve such high valuations overall?
Answer:
Recently, I oversaw the paint work for my house(a small job). I personally went to buy the required paint for it. First, I wanted to select a paint that is the highest quality(the only thing that came to my mind). The dealer gave me 3 options Asian paints, Berger paints, and Indigo paints, and multiple variants of each company. In general, I asked which type of paint looks good on a particular surface. He suggested Indigo paints and Asian paints. After finalizing items and all, came the pricing. He gave a small discount and the job was completed. I visited the dealer to return some extra items then he enquired about the look and how satisfied I am with the color and quality.
My realizations:
- Price doesn’t matter in the paint industry. Low prices don’t mean people shift to a new brand.
- Dealer & painter wants to suggest the best product for the customer. Incentives don’t push sales a lot if you have a sub-par product.
- Brand and only Brand matters in this industry.
Correct me if I am wrong…
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