thanks for the detailed notes. Checked reviews of their products and brands on Amazon, their website. Company is building strong brands in school bags, backpacks (genie); premium luggage(urban jungle) and safari is already reknown brand. USB charging port, 30 days return policy, luggage organiser, premium designs I think are working well for the company. The management is continously expanding capacity and having strong focus on tier 2 and below markets. Having established safari in the sub 3500 rs. luggage brand now the focus is on acquiring premium customers as well. Brand is giving tough fight to samsonite, AT, Skybags as per customer reviews.
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