- For east and north-eastern markets: Annapurna mentions that they have customized their products are the taste/needs for the market. Not just only 1 pan India product in a category.
- Competition (fierce) competition will always be there in this segment. Either with Big players or with local manufacturers. Annapurna’s plan is to have as much SKUs as possible and have as much as possible products in a shop. They want to fill the smaller shops with their products (Jo dikhta hai wahi bikta hai). In a sense, they are trying to increase their visibility to gain wider acceptance (may be some kind of exclusive deals as well).
- In Noodles, they have just started. 1 year back they had got few executives from Nestle. Let’s see how they are able to gain the market share.
- All in all, execution of Annapurna has been too good. And still they are only in a few states. Opportunity size is still very big. So, with pricing, localized tastes, and better execution, they can grow very well. Let’s see how they progress.
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