Thanks Nalini for sharing some insights from AGM. Much appreciated. I was going through the concall of Bikaji foods and it seems that they are also investing heavily and focusing on rural India (Bharat) in the likes of UP, Bihar and Eastern part with Rs 5 packets products (Impulsive category). So i wanted to understand from learned people on this forum that:
- What’s the right to win for Annapurna in these new markets vis a vis their peers. Is it the product mix/differentiation in terms of higher SKU’s or is it some other factor ?
- Biggies are now shifting their focus on impulsive buying category so don’t think that Annapurna can claim price point as their only value proposition to gain market share.
- In terms of “Noodles” as a category, as mentioned that this would be their focus area for FY 24, does it mean that they are able to compete with Maggi and their product is getting traction in existing market. This seems to be a bit unreal but if yes then definitely it speaks something about their product quality.
Happy to be proven wrong and hear some different perspective from the learned members.
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