Investment principal & checklist from great investor

#PHIL FISHER 10 DON’T

1. Don’t buy into promotional companies
2. Don’t ignore a good stock just because it trades ” over the counter’
3. Don’t buy a stock just because you like the “tone ” of it’s annual report
4. Don’t assume that the high price at which a stock may be selling in relation to earning is necessary an indication that further growth in those earning has largely been already discounted at the price
   5)Don’t quibble over eight & nine quarter
5. Don’t overstress diversification
   7)Don’t be afraid to buy on war scare
   8)Don’t forget your Gilbert & Sullivan : Don’t be influenced by what doesn’t matter.
6. Don’t fail to consider time as well as price in buying a true growth stock
7. Don’t follow the crowd