#PHIL FISHER’S 15 QUESTION
1)Does the company have product or service with sufficient market potential to make possible a sizeable increase in sales for at least several years ?
2)Does the management have a determination to continue to develop product or process that will still further increase total sales potential when the growth potential of currently attractive product lines have largely been exploited ?
3)how effective are the company R&D Efforts in relation to its size ?
4)Does the company company have an above avg sales organisation?
5)Does the company have. A worthwhile profit margin?
6)Does the company doing to maintain or profit margin?
7) Does the company have outstanding personal & labour relations?
8)Does the company have outstanding executive relationship?
9)Does the company have depth to its management?
10)How good are the company cost analysis & accounting controls ?
11) Are there are other aspects of the business, somewhat peculiar to the industry involved , which will give the investor important clues as to how outstanding the company may be in relation to its competition?
12) Does the company have a short range or long range outlook in regards to profits
13)In the foreseeable future will the growth of the company requires sufficient equity financing so that large numbers of shares then outstanding will largely cancel the existing stockholders benefits from the anticipated growth?
14) Does the management telk freely to investor about its affairs when things are going well but ” clam up ” when trouble & disappointment occurred?
15)Does the company have a management of unquestionable integrity ?
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