Samhi is not a direct competitor since it has adopted an acquisition led strategy which is underpinned by its process of acquiring and successfully turning around hotels to grow its business. Unlike brands such as EIH, Lemon tree Hotels or Park, the company operates hotels under reputed chains such as Marriott, Hyatt and Sheraton. However, it offers the mid-premium segment such as Fairfield by Marriott or Hyatt Place which are usually 4-star hotels
Samhi hotels has reported losses for the last three consecutive year, which is primarily attributed to high leverage and lead time to turnaround underperforming hotels
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