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Having worked in the sector, the following need to be considered :
1. What sales % comes from the “branded” segment. Even Sundrop is hardly a brand – there are tons of Sunflower oil manufacturers with sub-10% shares and “leaders” in their own sub-sub-segment . If some people believe there is some pricing power in Sundrop – it is also a very small % of the edible oil sales for agro tech . My hunch is max 300 Cr including Sundrop.
2. Popcorn – Institutional sales are a big % for this category because of connection with entertainment. What stops a live pop corn seller from buying corn and popping it himself with the Act 2 banner for display? Checked with someone internally and that has been a huge problem for them as margin that a retailer can get from selling his “private label” ACT 2 pop corn is much higher

My view is that stock is still highly overvalued. Investors will sell out eventually when they realize that this is not really a great business.

Any idea how are these trend scores calculated ?
As far as stock pricing is concerned I found cement and Auto Ancillaries corrected in 2015 but here they have increased from 2014. How is it so? Does it mean overall market size of the sector has increased but is not yet reflected on stocks as the cement/reality/construction stocks were already overpriced and corrected themselves in 2015?
Secondly I had the impression reality sector should be strongly corelated with cements even that I am finding is not true here.

I used to be a shareholder in this company and I sold out in frustration. Post FY12 there is hardly any growth. Edible oil (Sundrop) business is declining/ not growing due to competition from Saffola and Fortune.

Act II Popcorn and Peanut Butter are growing, but at a slower than expected pace. They launched a ready to eat product and dessert which never took off. Now they have launched Nachos which is another crowded category.

Conagra acquired Delmonte Foods globally but that is a seperate business and is not included in Agro Tech Foods.

Overall Conagra is a great global brand. Unfortunately has not delivered in India. I think even Rakesh Jhunjhunwala holds this stock hoping Conagra does some magic. So more of a thematic stock with poor delivery so far.