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Tagged: Ashish Chugh, Dish TV
Dish TV currently has a subscriber base of 11 million and an ARPU of roughly Rs.160. We believe that given the Round 3 & 4 of Digitisation (where over 50 mn subscribers will go from analog to digital) which is expected in next 2-3 years, the company could increase the subscriber base from 11 million to over 15 million conservatively over the next 3 years. Also with the new initiatives, introduction of more number of HD Channels & launch of new channels, we expect a potential for increase in ARPU. Moreover, for a 24X7 medium of family entertainment, we believe the current ARPU of Rs.160 have not really kept pace with other forms of entertainment & believe there is potential for ARPU to rise.
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