ENIL is part of the Bennett, Coleman & Co Ltd group which has been publishing “The Times of India”, “Economic Times” and regional variants since 1838. ENIL operates in 32 circles in India under the brand “Radio Midchi” with “Mirchi sun ne wale always khush” (Mirchi audience is always happy) tag line. The “Tikhi Mirchi” (spicy/hot chilli) attracts 34M listeners with it contemporary music offerring.
Radio industry has potential to grow 4x: The KPMG FICCI M&E 2013 report suggests a 16.6% CAGR in radio adspend over 2012-2017. Radio is devoid of subscription revenues and depends upon adspends. If radio advertising were to rise to half the global standards of 0.9xGDP, ENIL and the industry have potential to grow 4x.
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