Radio industry has potential to grow 4x: The KPMG FICCI M&E
2013 report suggests a 16.6% CAGR in radio adspend over 2012-
2017. Radio is devoid of subscription revenues and depends upon
adspends. If radio advertising were to rise to half the global standards of 0.9xGDP, ENIL and the industry have potential to grow 4x
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