yes please kindly elaborate.

Avoid getting anchored to cost price bias when monitoring portfolio performance.

As an existing holder who is holding the stock from lower levels, because of way I track portfolio (cost price driven), I will miss that the stock has done nothing for last 3+ years

This approach misses the

• huge relative underperformance even against index, let alone other stocks
• opportunity cost of not deploying capital effectively

So I think we should listen to William O Neil and not track portfolios like this, here is what he wrote in his book

“To help you avoid the price-paid bias, particularly if you are a longer-term investor, I suggest you use a different method of analyzing your results. At the end of each month or quarter, compute the percentage change in the price of each stock from the last date you did this type of analysis. Now list your investments in order of their relative price performance since your previous evaluation period. Let’s say Caterpillar is down 6%, ITT is up 10%, and General Electric is down 10%. Your list would start with ITT on top, then Caterpillar, then GE. At the end of the next month or quarter, do the same thing. After a few reviews, you will easily recognize the stocks that are not doing well. They’ll be at the bottom of the list; those that did best will be at or near the top. This method isn’t foolproof, but it does force you to focus your attention not on what you paid for your stocks, but on the relative performance of your investments in the market.”

General resale and ecommerce sites will definitely have a larger visibility in google searches. When I looked at google results, I did find Newjaisa but only in second page.

Their listings in Amazon can be found here. The reviews are a bit mixed and I can’t decipher if customer service issues are because of Amazon or Newjaisa.
https://www.amazon.in/s?i=merchant-items&me=A22DDJ5UTU7622

They still mention that they have 95% positive seller reviews in Amazon in their investor presentation. Not sure how they come to that figure and if they are same as product reviews.

IMHO, they don’t need to invest on branding at this moment as long as they are able to clear their inventory and grow sales.

The primary focus at this point should be on customer service and they should put their money there. They can’t afford to have 30% bad reviews on a product for whatever reason. May be their in-house portal would solve that issue…

Disc: Invested