In FY24-25, sales volume reached 64mn cases, up 4.1% from the previous year. Net sales (excluding excise duties and taxes) rose 8.2% to ~Rs116bn from ~Rs107bn. The prestige & above segment accounted for 83% of volumes and 89% of net sales, with segment sales growing 9.9%, driven by strong double-digit growth in the higher value sub-segments. The popular segment contributed 17% of volumes and 10% of net sales, maintaining its share from the previous year
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