Company aims to strengthen its market share in its legacy and power brands like Lux Cozi, Lux Venus, Lux Inferno, Lux Cottswool, Lyra and ONN among many others. To achieve the same, company is doing targeted ad campaigns. Company has recently on-boarded various celebrities like Shraddha Kapoor for Lux Cozi Pynk and Kartik Aryan as the brand ambassador for its new brand “Lux Nitro”. Management believes that these new celebrity endorsements should help the company to gain further traction in the market
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