Route is moving up the value chain by shifting, from being a channel provider to a solutions-led CPaaS player. It is monetizing telecom network APIs via initiatives like Catana/Aduna, while investing in digital identity solutions as authentication shifts beyond SMS. In FY25, new product revenue grew 38% YoY on rising enterprise demand for IP-based messaging—WhatsApp, RCS, and Email—as well as end-to-end omnichannel capabilities.
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