The following blog may throw some light on your points
http://blog.mahindracomviva.com/a2p-aiming-2-profit/
- I book a radio cab, i receive booking & driver details via sms.
- I make a purchase online, i receive regular order status via sms
- its same for air tickets, movie tickets, credit card, bill payment, etc.
- 2 step authentication where you receive OTP has added to the traffic
- i receive 4 sms for a single trade from my broker / cdsl
- Even my doctor has started sending sms confirmation for appointment bookings
I see this surge to continue further with emphasis on digital india.
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