Perils of media stocks – junkyard anchors who alienate viewers
We saw earlier how Barkha Dutt, the infamous erstwhile anchor of NDTV, single-handed torpedoed the fortunes of NDTV.
Her notorious anti-India, anti-Army and pro-Pakistan stance aroused so much hatred amongst viewers and advertisers that the revenues of the channel have simply dried up.
NDTV is now on the brink of insolvency thanks to Barkha Dutt.
As a advertiser I already stopped running campaign on Junkyard NDTV properties. I already boycotted them from media buying.
— Sidharth (@sidvermaa) August 7, 2016
Boycott Anti National Channel NDTV also the product & company gives advertisement in NDTV to save the nation . pic.twitter.com/pgs69dBvNC
— TRUE INDIAN (@yeskaytweets) July 9, 2016
— mariappan (@mariappanl) February 19, 2016
Similar misfortune has befallen the TV Today group which has employed the infamous Rajdeep Sardesai.
Rajdeep is also universally reviled by all sections of the public.
One can gauge the extent of revulsion from the fact that Porinju Veliyath, who is otherwise mild-mannered and generous with compliments, called the duo of Barkha Dutt and Rajdeep Sardesai “anti-nationals”.
— Porinju Veliyath (@porinju) August 16, 2016
How can any businessmen invest in a company that promotes Rajdeep Sardesai and Karan Thapar…beyond logic.
— Deepak Singh (@smarket) August 11, 2016
Radio Mirchi (ENIL) recommended by Kenneth Andrade and Akash Prakash
Entertainment India Ltd was recommended by Kenneth Andrade amidst much fanfare at the recently held Sohn India 2017 conference.
“ENIL a.k.a Radio Mirchi is the market leader in the Radio space with 30% market share … Radio is an attractive space with 4% of Media spend and growing at a CAGR of 16.9%. ENIL has already done significant capex and its time to reap the benefits,” the visionary stock picker said.
Kenneth Andrade’s recommendation was implicitly endorsed by Akash Prakash. His Amansa Holdings Pvt Ltd holds a massive stake in ENIL.
The stock has earlier been recommended by Motilal Oswal with the assurance that it has the potential to deliver 4x multibagger gains if things go as per plan.
Protests and boycott after Radio Mirchi runs “Mat Aao India” (Don’t come to India) campaign
An executive named Akash Banerjee has spoilt the whole show.
Apparently, the imbecile ran a campaign on Radio Mirchi called “Mat Aao India” in which he counseled foreign tourists to stay away from India or else face the risk of rape, murder, theft etc.
Understandably, the campaign, which is clearly designed to show the Country in a bad light to foreigners, aroused the ire of all citizens.
— Anand Ranganathan (@ARanganathan72) October 26, 2017
Shocked at how Radio Mirchi conducted such an appalling Anti-India campaign. What were they thinking bloody idiots…twits!! #IdiotsAtMirchi
— Suraj Shah (@surajshah9) October 27, 2017
— Rishi Bagree ?? (@rishibagree) October 27, 2017
— अंकित जैन (@indiantweeter) October 27, 2017
— Surgical Sandeep (@samgold21) October 27, 2017
— Nomadic Atheist?? (@rationalguy835) October 27, 2017
I use only @Olacabs in Mumbai and I want you to take a stand against anti-India, anti-people @RadioMirchi by not playing in your cabs, if you want me to continue using your service. https://t.co/YxX8tHjLti
— Vivek Agnihotri (@vivekagnihotri) October 27, 2017
— Rony Rajput (@rony_rajput123) October 27, 2017
Radio Mirchi’s Mat Aao India campaign is frankly shameful. Hit the sick goons hard, but why direct the hatred towards your own nation?
— Abhijit Majumder (@abhijitmajumder) October 27, 2017
— Jagrati Shukla (@JagratiShukla29) October 27, 2017
— Arpit Vira (@Arpit_Namo_Vira) October 27, 2017
Has anyone made a list of the top sponsors in @RadioMirchi ? We should list the companies which associate itself with such toxic brands
— FoolishOfficer (@IndiaSpeaksPR) October 27, 2017
— Ankur Singh (@iAnkurSingh) October 27, 2017
It was not creative
but a derogative.
Why and how you guys like you start loathing India, own country at the drop of the hat.
— Nishant (@nishant_ab) October 27, 2017
Govt threatens to withdraw license of Radio Mirchi
Now, the worst case scenario is that the I&B Ministry has issued a show-cause notice in which it has threatened to cancel Radio Mirchi’s license if it does not mend its ways.
— हम भारत के लोग (@India_Policy) October 27, 2017
Radio Mirchi gets show cause notice for its anti-India campaign. Very well @smritiirani. Don't spare media thugs who tarnish India's image
— INDIAN (@MeSelfUtkarsh) October 27, 2017
Shame on you gaddaron desh ka naam Kharab karte ho .Tourist season ke pahle tumne jo insult ki country ki Aisa to koi paki bhi nahi karta
— sonu (@avi_mm) October 27, 2017
How to handle the huge destruction to goodwill and reputation?
It is unfortunate that the enormous goodwill and reputation that Radio Mirchi cultivated over the years has been destroyed by one irresponsible campaign.
Investors are obviously petrified at the sorry state of affairs. The stock has not all participated in the ongoing rally. It is flat on a YoY basis. The present fiasco will further weaken investors’ sentiment.
Prima facie, the top brass at Radio Mirchi should take immediate remedial measures. They should issue a heart-felt and unconditional apology to the Country and promise to never ever again indulge in such shenanigans.
They should also simultaneously publicly shame the entire creative team and summarily dismiss all of them from service.
Then, there is some hope that Radio Mirchi may be able to get back some of its glory back!